There are many different types of engaging content, but they often share similar characteristics. First and foremost, any content you create should have a purpose. The biggest mistake to avoid in your digital workspace content strategy is creating content simply for the sake of it. Overloading employees with information that isn’t helpful or relevant contributes to a negative experience.
To that end, good content promotes engagement and making sure that your digital workspace isn’t simply a one-way channel.
Welcome new employees
Every employee deserves a warm welcome when they join your company. Introduce new arrivals via your digital workspace to give others the opportunity to say hello. Think of creative information to include that goes beyond their name and job title. At ClearPeople, we have something called "Profile Monday" where we ask our employees (both new and old) some fun questions like: What was the first piece of music you bought? or What would you miss most if you were stuck on a desert island?
Highlight top achievers
Some employees excel at reaching their sales goals; others stand out as top contributors to online discussions. Give these individuals recognition by highlighting their achievements in a dedicated space. Not only will they feel rewarded for their efforts, but others might be inspired to improve their own efforts.
Maintain an events calendar
Does your company regularly host informal events, keynote speakers, or workshops? Increase participation by making an events calendar available to everyone in the organisation.
You can even take your events calendar a step further and post photo albums from team gatherings. This does a couple things:
- It shows that you care: employees take pride in their jobs when they feel special and celebrated.
- Balance work and fun: your digital workspace should also be an enjoyable place
- Builds a close-knit community: these photos highlight a shared experience your employees have together. Make your community stronger by showing the faces that make up your company.
Post job opportunities
Encourage long-term career goals by posting opportunities that employees can apply for. An internal job board is a great example of content that employees can engage with.
Highlight a question of the week
Collect questions from your employees or customers using Teams or Yammer and highlight one of those each week. These could be questions about your product or service, or they could be questions related to your industry.
Kickstart forum discussions
Forums are among the most interactive types of intranet content, but you can’t simply create one and expect individuals to participate on their own. As part of your strategy, use Yammer to stimulate engagement by posting open-ended questions for employees to answer. You can also use forums to encourage open debates. You can get some ideas for debates from this website: https://www.kialo.com/
Ask for suggestions
If you’re still feeling stuck, why not find out what types of content your employees want to see more of? Create a brief poll or survey and don’t forget to track analytics and see what the data shows employees engaging with most frequently.
Make your company mission personable
Write an article about your company mission and "pin" it in relevant areas such as the homepage using Useful Links or similar. Write a personable and heartfelt message that will inspire everyone who sees it. This is an effective way to make a stronger culture where people are productive, happy, and aligned.
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