To ensure the success of your digital workplace , you need to generate excitement. Here are some ideas you can use for your own launch strategy.
This articles covers:
Phase 1: Pre-Launch
Involved employees feel more ownership, which is why this is a vital part of an intranet launch. Spark excitement and relieve concerns by offering employees a sneak peek into their new intranet.
Involve key employees in initial stages
Include employees in early intranet discussions and learn how the digital workplace can help them.
Give employees a say in your digital workplace name
What’s in a name? Well, if one person determines the name, not so much. But, if you run an exercise that allows all employees to suggest and vote on names, then the name will be exciting and engaging. Read more about how to crowd source a name.
Use Yammer or Posters to share some teasers
You could include:
- The digital workplace vision statement
- The newly voted name
- Useful new features
Share fun facts from employee profiles
One aspect of your launch could include a series of posters with little-known knowledge about some of your employees. These posters can generate interest in employee's profiles.
Distribute launch welcome packages
Tangible hard copy materials are so retro, they are almost cool again. The welcome kit could include:
- Booklet introducing the digital workplace
- An agenda for launch day
- A small memorabilia
Accumulate some pre-launch testimonials
Potential users will be more likely to test out the digital workplace if they see or read a review from another user. Hopefully by now you have a small team of super users who are familiar (and passionate) about their new digital workplace and keen to write a testimonial. Testimonials from super users are much more captivating than just trying to convince potential users with your own words.
PHASE 2: Launch Day
This is the day everyone has been preparing for and you want employees to have a good first impression of the digital workplace . Don’t hold back—no idea is too wild for launch day.
Idea 1: Run a scavenger hunt
Use a treasure hunt as part of the launch, specifically designed to build familiarity with your new digital workplace
Idea 2: Hold a No-meeting Day
Initiate a no-meeting Day when all employees can instead spend time exploring the new digital workplace. We are all getting tired of or excessive meetings so this could fuel excitement as well as for the new digital workplace.
Idea 3: Host a drop-in lounge - virtual or with snacks if you are in the office
Informal get-to-know-you sessions can help employees ask questions and learn about your new digital workplace in a non-intimidating environment.
Idea 4: Put the digital workplace on the big screen
Display your new digital workplace wherever possible, including any big TV screens. The TV in reception, or the kitchen, or even the small screen in the elevator — show it off wherever you can.
Idea 5: Play Bingo
It’s important employees become familiar with your digital workplace features and functionality as soon as possible, and Bingo can help. To play, simply distribute Bingo cards that list things like employee titles, departments, or group names in a bingo format, and then instruct participants to look it up on the intranet. The first person to successfully complete the activities and get five in a row wins a prize. By hosting a Bingo game, you can challenge employees to successfully navigate your intranet in a fun and creative way.
Idea 6: Hire an influencer
Love them or loathe them, there is little doubt that influencers can have an impact and it does not have to be completely out of your budget with sites like www.cameo.com.
Idea 7: Get leadership involved
To launch your digital workplace, you can create an imaginative or humorous launch video including the Chief Executive Officer. This serves as a good teaser for all the new and engaging features but more importantly, sends a strong message that leadership supports this, helping adoption.
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