When we launched Atlas for ClearPeople, we decided it was important that our digital workspace had a name. Below is how we went about crowdsourcing a name.
STEP 1 – Offer a simple prize (and recognition)
An option is to provide money or time off but often public recognition within the company and a small token is more effective. This avoids any concerns about favouritism or inequity, but is enough to motivate employees to participate.
STEP 2 – Collect name suggestions
Create a post on Yammer or similar where employees can add name suggestions. This did create quite a lot of buzz for us on Yammer especially since employees had to explain their suggested name. We learnt some fun facts and new Spanish words.
Set a deadline and make sure to constantly remind employees about this. All name suggestions should be visible to all employees and set no limit on the number of names an employee can suggest.
STEP 3 – Review submissions
While the overall process is very open, we don't suggest including every suggested name in the voting phase. Instead, use a small committee to review the suggested name and shortlist to 10 names.
STEP 4 – Voting time
Send a survey (we used Microsoft Forms) to all employees with the narrowed down list of names. Instead of offering simply “yes” or “no” voting, ask your team to select 3 of their favourite names.
Leave the voting open for two weeks and encourage high turn-out.
STEP 5 – Analysis and selection
Although there were no clear winners, the list was much shorter and the small committee could then easily vote for the name that was most meaningful to our company mission and values.
If you prefer some inspiration instead, here are some names we have come across:
- The Hub
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